PROJECT DETAILS
Spells of Love was born in 2016, the vision of jewellery designer Hayley Jones. From a small studio in the heart of Wales, Hayley designs demi-fine jewellery with love and intention. Defined by a unique aesthetic, beautiful craftsmanship, fine materials and ethical practices, Spells Of Love is Hayley’s vision of accessible luxury with a human touch. Famed for their sell out Alia Hoops worn by all the celebs and often a seen favourite of Kate Middleton.
Year
2022
Service
Website build, development & content strategy
Website
OUR SERVICES
Shopify website re-design with Soley Creative
Shopify website development
Engraving functionality
Brand content strategy for the website
Conversion rate optimisation
Hayley Jones, Founder of Spells of Love
Ria has been fantastic and has played a major role in our store's web optimisation. She has been essential to our brand's growth over the past few years. Ria is incredibly gifted and possesses a wealth of information, expertise and experience. It is truly a pleasure working with Ria, her guidance and assistance has been invaluable, and I cannot recommend her enough.
CHALLENGE
Spells of Love wanted to capture all elements of their brand into a seamless customer journey online. It was key to highlight the quality of the products they offer, the materials and the sustainable craftsmanship of their pieces. In addition they wanted to capture their brand identity in the most lifting way to capture the customer into their world. Their new Shopify store had to tell a story. As well as this they were keen to launch their first engraving service on specific new pieces within their collection.
SOLUTION
Our collaborative journey kicked off with an in-depth exploration of our client's brand essence and strategic objectives, leading to a finely tuned content strategy. The Shopify website redesign unfolded as a meticulous process, focusing on enhancing user experience, visual appeal, and overall functionality. The result? Not just meeting industry standards, but setting a new benchmark for their online presence.
A standout achievement in this collaboration was the incorporation of a specialised jewellery engraving feature. This distinctive touch not only added a layer of personalisation to each purchase but also positioned our client as a trailblazer in the competitive jewellery market.
RESULT
Our client-centric approach meant that every step of the process was a shared venture. The outcome speaks volumes—a final product that not only met but surpassed expectations, providing their customers with a seamless and immersive platform to explore and personalise their jewellery selections. This success story is a testament to our commitment to turning visions into impactful realities.
