PROJECT DETAILS

Discover the essence of ROKA through a captivating journey of innovation and craftsmanship. At ROKA London, they seamlessly blend cutting-edge design with timeless elegance, offering a curated selection accessories that embodies both style and functionality. Their commitment to excellence is rooted in sustainability commended with their recent B Corp certification.

Year

2023

Service

Klaviyo mail design & optimisation

Website

OUR SERVICES

  • Email design that converts using Klaviyo

  • Content Planning

  • Email Optimisations

CHALLENGE

ROKA London came to us with the need to improve their workflow within their Email Marketing. Owner, Emma Katz was wearing all the hats within the business at the time as well as creating weekly email campaigns to promote their products to their existing database.

SOLUTION

Firstly we established a plan for the channel that would embrace the brands identity and enhance the channels performance with brand led yet data driven decisions.

Then we implemented structure within the channel by building out a cohesive Content Plan with curated ideas for the business to promote their new and existing collections.

We were then fully equipped to design and build email campaigns that would engage their audience and drive conversions.

RESULT

Increased campaign engagement through targeted segmentation and improved open rates, click-through rates & place order rates to drive the business to growth within their email marketing channel.