PROJECT DETAILS
10 years ago, Rae Feather set out to start a lifestyle brand that wasn't just about style but held comfort at the heart of its inception. In 2013 we came together to make this dream a reality. Opting for a digital-first strategy with all investment into building an e-commerce-only framework and business architecture to support it.
After establishing themselves in the affordable luxury market and successfully acquiring customers online, Rae Feather evolved into an iconic personalisation brand and had big ambitions to take their shopping experience to the next level.
Service
Shopify design, personalisation & development
Year
2020
Website
https://www.raefeather.com/
OUR SERVICES
Setting up a digital-only business
Shopify Migration
Personalisation functionality
Strategy & CRO Optimisation
Klaviyo Migration
Shopify Markets Expansion
Shopify Training
CHALLENGE
Rae Feather wanted to migrate their then Magento store to Shopify to arm them with the flexibility to gain more control over their online representation. Alongside the requirements for a more efficient workflow internally, they wanted to bring personalisation to the forefront of their customer. Building a bespoke personalisation model that would allow customers to personalise their own beach baskets, accessories, or clothing to suit their style.
SOLUTION
To migrate and re-design their Shopify store to implement their core brand guidelines mixed with a highly optimised user experience. Develop a bespoke personalisation model that will allow customers to create their own Rae Feather piece and finish with their initials. On the front end, a flexible module system gives the team the power to create highly customised customer experiences.
RESULT
In just a short time post-launch Rae Feather saw an instant response with increased conversion rates for personalised items by 30%.
Further to this, we continue to work alongside Rae Feather continuing to grow the business architecture within e-commerce and marketing.