RETAINER DETAILS
Influenced by family heirlooms and love for textiles - the enduring love story of Lily and Lionel, was founded as a luxury scarf brand in 2015, eventually expanding into a ready-to-wear British print house based in London. Rooted in heritage and storytelling, the brand's philosophy revolves around vintage inspiration, self-expression, and collaborations, catering to the modern muse who embraces her identity and challenges conventions with confidence and elegance.
Year
2022 - 2023
Service
Content strategy & Klaviyo email design & strategy
Website
OUR SERVICES
Klaviyo email design, build and strategy
Content Planning
Audience Segmentation
Email Flow Optimisations
CHALLENGE
Lily and Lionel came to us with the need to improve their workflow within their Email Marketing. For a business focused on creating beautiful designs and elevated style they needed a structure that’d engage with their loyal customers on a regular basis.
SOLUTION
Firstly we established a plan for the channel that would embrace the brands identity and enhance the channels performance with brand led yet data driven decisions.
Then we implemented structure within the channel by building out a cohesive Content Plan with curated ideas for the business to promote their new and existing collections.
We were then fully equipped to design and build email campaigns that would engage their audience and drive conversions.
RESULT
Increased campaign open and click rates. Optimised audience segmentation to enhance community engagement with our VIPs and engaged audiences.
