Building a legacy through customer retention

A retainer model built to nurture lasting relationships.

Sustained success isn't about attracting one-time buyers — it's about cultivating lasting relationships with your most valuable customers.

  • Your brand is scaling, but customer retention isn’t keeping up.

  • Your email campaigns are inconsistent, last-minute, or underperforming.

  • Your current email strategy isn’t segmented or personalised to your audience.

  • You’re missing out on revenue from abandoned carts, post-purchase flows, and targeted automations.

  • You don’t have time to build, test, and optimise email campaigns properly.

If you’re a online retail brand and you’re…

The Power of Email Marketing

  • Retention is where profitability scales. Unlike ads, email marketing doesn’t require ongoing spend to generate results. Once set up correctly, your email flows continue working in the background to nurture and convert customers, increasing your customer lifetime value (LTV).

  • It’s one of the highest ROI marketing channels. Brands see an average of $42 return for every $1 spent on email marketing. If you’re not investing in email, you’re leaving money on the table.

  • The difference between brands that scale vs. brands that stall? A strategic, well-managed email marketing system that runs efficiently without constantly needing your input.

Your Email Marketing Dept.

Refine and build sustainable growth. If your email marketing aren’t seamlessly guiding customers back, your brand may be caught in a cycle of acquisition rather than nurturing meaningful, profitable connections.

1. Strategy & Planning

  • Monthly Content Planning – Aligning key campaigns with your brand’s goals.

  • Audience segmentation – Ensuring the right messages reach the right people.

2. Campaign Creation & Execution

  • Campaign design – Luxury, high-converting email designs that align with your brand.

  • Copywriting – Engaging, conversion-driven copy to drive action.

  • Email builds & scheduling – Built in Klaviyo, optimised for performance.

3. Optimisation & Performance Growth

  • Flow optimisations – Improving automation sequences for maximum impact.

  • Sign-up form optimisation – Increasing lead capture with high-performing forms.

  • Monthly reporting & insights – Measuring performance and refining for continuous growth.

Your customers are already in your database—let’s turn them into repeat buyers and brand advocates.

“Working with Ria has been a game-changer for our business. Her expertise in email marketing has significantly boosted our engagement and conversion rates, and helped us get organised on Klaviyo”

The Plan

  • Monthly Content Planning

  • Audience Segmentation

  • 8 ready-to-go campaigns a month

  • Sign up form optimisations

  • Flow optimisations

  • Monthly performance review

Costs exc. VAT:

£2500

*bespoke packages available

IN THEIR WORDS

“Working with Ria has been a game-changer for our business. Her expertise in email marketing has significantly boosted our engagement and conversion rates, and helped us get organised on Klaviyo”

Ingemae Kotze Co-founder of Away That Day

Email Marketing

“Her team ran with the creative brief, took feedback well and transitioned seamlessly into our critical path. I would recommend them.”

Rachael Wood, Co-founder of Chinti and Parker

Email Marketing

“From our first call, Ria understood exactly where we were, how I felt and most importantly, how to navigate us from chaos to slick, profitable performance.”

Amelia Peckham, Founder of Cool Crutches

Shopify store build & marketing stategies

We are Jhala

Over the past decade, we’ve helped small to medium luxury fashion brands scale their growth online. 

Through my experience I’ve been able to navigate the ultimate digital marketing mix which led me to refining the approach to being your Email Marketing Dept. aimed to help marketing teams better fuel their retention strategies.

With this retainer you’ll be able to create a balance for retention vs. acquisition and help your online store scale and make better decisions about where to invest your time next.

FAQs

  • I've worked with mid-high end fashion brands, lifestyle, home and beauty brands.

  • We primarily work with Klaviyo due to its advanced automation, segmentation, and e-commerce integrations. However, if you use another platform, let’s discuss if we can accommodate it.

  • This service is ideal for brands already generating consistent sales and looking to scale profitably. If you’re still in the early stages, a strategy session may be more suitable before committing to a retainer.

  • Everything is included—strategy, design, copywriting, segmentation, and execution. If you have a preferred tone of voice, we’ll align with that, but we take care of the entire process so you don’t have to.

  • This depends on your brand’s needs and customer engagement, but typically:

    Campaigns – 4-8 per month (depending on content & promotions).

    Flows/Automations – Ongoing, with regular optimisations for performance.

    We tailor this based on your data, industry benchmarks, and brand objectives.

  • Both! If you already have welcome sequences, abandoned cart flows, and post-purchase emails, we’ll audit, refine, and optimise them for better performance.

    If you’re missing key flows, we’ll create them from scratch (but these aren’t included in a monthly retainer - we can discuss further on a call).

  • Each month, we provide a detailed performance report tracking:

    Open Rates – To measure audience engagement.
    Click Rates – To see how compelling the content is.
    Conversion Rate – To track direct revenue from email marketing.
    List Growth – To ensure we’re consistently growing!
    LTV - To monitor how this improves your loyalty goals.

Let’s retain, nurture and build content your community can be proud to be apart of. 

Build your email marketing strategy for better retention today.

IN PARTNERSHIP WITH

We work with the best in the business to bring you the best digital service.