PROJECT DETAILS

“...building the most brilliant website, she’s doubled our conversion and as a result, sales in no less than 3 months. If you are thinking about working with Ria, do it. My only regret is not working with her sooner!”
— Amelia, Founder

Year

2022

Service

Shopify design, content strategy & development

https://www.coolcrutches.com/

After a life-changing injury, Amelia’s determination to feel herself again led to the design of comfortable, silent, and confidence-boosting walking aids. Alongside her mother Clare, they started Cool Crutches where she endeavors to provide comfort, confidence, and safety to her customers through their walking aids.

After seeing staggering growth through 2023 for her online-only business, we worked with Amelia on a Conversion Rate Optimisation project to identify key areas of improvement for her website.

Website

SERVICES

  • Shopify re-design with Soley Creative

  • Shopify website development

  • Strategy & CRO Optimisation

  • Marketing tool setup

  • Shopify Markets

  • Digital Marketing Consultancy

CHALLENGE

Cool Crutches needed to create a stand-out website that would redefine her brand and provide a fully optimised customer experience to set herself apart within the market.

SOLUTION

Re-design and build a Shopify website that translates the brand's USPs and experience to the customer. Develop a content strategy across the site that continues to educate the customer about the product of interest and the brand's identity and purpose. Elevate the UX to ensure a smooth journey. Allow customers to preview their personalisation before purchasing (due to go live in 2024).

RESULT

We implemented a clear UX experience that resulted in a reduced customer service time especially in relation to VAT exemption.


Improved SEO results are seen from an enhanced content strategy across the website to help boost the brand's presence across the market.

Seamless shopping experiences for customers through improved visibility of shipping costs, VAT exemption benefits & clear CTAs leading to an increase in conversion rate within the first week.

We continue to work with Cool Crutches to engage their audience further through overarching marketing strategies that we adopt in collaboration with other specialist agencies.

Amelia Peckham, Founder of Cool Crutches

“Ria has been a breath of fresh air, our business had grown incredibly quickly and within 12 months we went from being a two man band to having the best part of 30 people involved in the running of our business. Marketing has become by far the most crucial element of our business to drive sales but most importantly profitability but I was drowning. From our first call, Ria understood exactly where we were, how I felt and most importantly, how to navigate us from chaos to slick, profitable performance. Ria is organised, data driven and has a phenomenal bank of experience working with e-commerce brands as well as a team of contacts who can support on all elements of digital marketing. From overhauling our branding to building the most brilliant website, she’s doubled our conversion and as a result, sales in no less than 3 months. If you are thinking about working with Ria, do it. My only regret is not working with her sooner!”