PROJECT DETAILS
AWAY THAT DAY is a London based brand with a purpose to create stylish, high quality & eco-friendly swimwear for women around the globe. They’re passion to prove that sustainability doesn’t need to compromise ‘sexy’ is at the heart of everything they do. They’re innovative with their materials and conscious at their core. A swimwear brand made for the planet and every women in it.
Year
2022
Service
Klaviyo mail design & optimisation
Website
OUR SERVICES
Email design that converts using Klaviyo
Content Planning
Audience Segmentation
Email Optimisations
Ingemae Kotze, Founder of Away That Day
Working with Ria has been a game-changer for our business. Her expertise in email marketing has significantly boosted our engagement and conversion rates, and helped us get organised on Klaviyo. She understands a start-ups needs and also helped us understand the analytical side of email. Ria's turnaround time is also fantastic. Highly recommend!
CHALLENGE
Away That Day came to us with the need to improve their workflow within their Email Marketing. Owner, Ingemae was wearing all the hats within the business at the time as well as creating weekly email campaigns to promote their products to their existing database.
SOLUTION
Firstly we established a plan for the channel that would embrace the brands identity and enhance the channels performance with brand led yet data driven decisions.
Then we implemented structure within the channel by building out a cohesive Content Plan with curated ideas for the business to promote their new and existing collections.
We were then fully equipped to design and build email campaigns that would engage their audience and drive conversions.
RESULT
Increased campaign engagement through targeted segmentation and improved open rates, click-through rates & place order rates to drive the business to growth within their email marketing channel.
